Design can be seen in all organisations, businesses and individuals. It can be seen in many aspects of work and personal life.
The management of design jobs are completed successfully by planning, communicating, control and working towards a clear and agreed aim/goal. These principles are necessary for all design jobs, no matter how big or small. Managing design and creative projects requires clear methodology that is detailed. The key to this is having clear and open communication within the design team.
The objective of design management is to develop and maintain a business environment so that the strategic goals can be achieved and a team can be efficient and effective.
“Design management is a complex and multifaceted activity that goes right to the heart of what a company is or does, it is not something susceptive to pat formulas, a few bullet points or a manual. Every company’s structure and internal culture is different; design management is no exception. but the fact that every firm is different does not diminish the importance of managing design tightly and effectively.” – John Thackard
So, with that being said, how do you know when your concept and design is “good enough”?
The key to success is to carefully manage the design project; all design projects are different and will have a different process. Two major steps that will be needed for all design projects are 1. Concept and 2. Execution. It is also importnant to focus on the right elements at the right time and to establish specific goals for your project.
There is a basic 5 step guide line to manage the design project, which can be edited according to the brief.
Firstly, define your goals for the brief. Know what the brief is asking you to do and establish what the final outcome for the project would be.
Identify your concepts, You are wanting overarching ideas that can be easily fleshed out and finalised. Remember to keep referring to your concept throughout the execution process to ensure that you are sticking to your concept and that it has a strong presence in all elements.
Thirdly, brainstorm concept ideas. Document every idea you have. Choose 1 or 2 of the strongest concepts you have and then roughly execute 2-3 ideas for each concept as to ensure your concept will work for all elements of the brief. This way you’ll be able to see what idea is the strongest idea.
Refine the execution. After choosing a concept, you can focus on the finer details of execution. At the end of the execution your message should be clear and easily tied back to the main concept, especially for those who are seeing the end result for the first time.
Lastly, produce your creative piece to the client. Be proud and confident in your work. The client responds accordingly to the attitude you put forward, so be positive. Give credit to the creative team that worked on the brief, this helps to provide the best platform for success.